On 27 June, the world marks Micro-, Small and Medium-sized Enterprises Day. It’s a day worth celebrating, particularly in Africa, where small companies are the main drivers of jobs and economic growth. But it also serves as a reminder that small businesses need support to thrive, particularly in the aftermath of the challenges they’ve endured in the previous two years.
At Google, we’re inspired by small and medium-sized businesses (SMBs) across Africa and therefore want to help them achieve their business goals and have an array of digital tools, training, and support channels they can use. We’ve been expanding on that commitment this month with events and activities geared at assisting African SMBs in taking the next step in their ecommerce journey.
Shop Small Business Summit
The Shop Small Summit, our first ecommerce-focused International Small Business Month event, held this week. The one-hour virtual event aimed at helping small business owners improve their knowledge of ecommerce trends in Sub Saharan Africa included key sessions, talks and speeches from speakers from LSETF, KEPSA, MTN, Yoco, Sendy, and Bumpa, an ads marketing masterclass, and announcements about new Google tools and products to support SMBs in Africa.
