In 2016, Nigerian-based enterprise marketing technology firm, Terragon acquired Alcatel Lucent’s mobile advertising assets across 16 francophone African countries. That acquisition didn’t meet Terragon’s expectations. “16 markets in francophone Africa were going to give us 60 million profiles, while a prior deal with MTN Nigeria was going to give a similar amount.” Elo Umeh, Terragon’s […]
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Elo Umeh on what it takes to make a successful acquisition
By King Jaja
