SHOW US YOUR PRINTPrinting has become an integral part of fashion design.Your consumers want something different now, they want something unique.BRIEF:CHANGING HOW WE LOOK AT FABRIC DESIGN WITHIN FASHION DESIGNConsider fabrics that have the least impact on the environment.Use natural linen, cotton, and sustainably sourced fabrics.Keep fur and leather-free.Your design must include print on at least 50% of the garments.Employ zero-waste cutting such as draping, knitting, or use a zero-waste pattern.Provide consumer care instructions to increase the garment’s longevity.Create a timeless and trans-seasonal collection.Base your designs on 2022 world trends by combining contemporary shapes, styles, and construction with your inspiration and design talent.Research Slow Fashion to make sure you understand it in a way that you can live it and play a role in shaping the future of Sustainable Fashion.The SA Fashion Week New Talent Search is open to ladieswear designers whose businesses are based in South Africa. All designer applicants must supply a minimum of one store (this can include your store or online store) and must be under ten years in business to qualify to enter.Semi-finalists, based on their talent, their ability to follow the brief, and their capacity to supply more stores, are selected by a panel of industry-leading judges.WHAT’S AT STAKER20 000-00 towards developing your SS22 Collection – will be given to the winner to the April 2024 CollectionsThe winner will be part of the 2023 New Talent Search show one year later, valued at R12 500-00.The winner will receive one free stand at the SAFW Designer Pop-Up, valued at R 6 000-00.The total value of the prize: ± R45 500-00All finalists will receive a free stand at the SS22 Trade Show, where they can do market research and sell to boutiques, departmental stores, and online stores.ELIGIBILITY – Who may enter?Designers who are working towards establishing their brands in the South African Creative Fashion Industry.Designers who have not been in business for more than ten yearsDesigners with a fashion design diploma or degree, or five years of design experiencePrevious SAFW New Talent Search Finalists may enter for a second or third time.This is a ladieswear competition – no menswear designs will be accepted.The competition is open to SA Citizens only.Previous winners cannot enter again.INSTRUCTIONSPHASE 1Designers must complete the online entry form on the SAFW website and download the full competition brief.The deadline for the online registration is 17h00 on Friday the 7th of January 2022.Designers must prepare a portfolio/storyboard no longer than 10 pages, on their brand, as well as a mood board and sketches of their 2022 Collection – 7 looks14th January is the deadline for all electronic portfolios/storyboards to be presented20th January – a panel of judges will view electronic portfolios submitted and select the semi-finalists27th January – semi-finalists announcementPHASE 2Semi-finalists selected will have to produce a 7-look collection that must be ready for the determined fitting – date to be confirmed.You will be notified of the fitting venue where a full collection including shoes and accessories must be presented to the judging panel for final judging.Any collection that is not complete by then will be disqualified.The winner will be announced at the New Talent Search showcase on the 28th of April 20224. PORTFOLIO PREPARATIONAn online registration form must first be completed at www.safashionweek.co.zaMake sure you complete and submit this to SAFW before the end of the day on the 7th of January 2022 to secure your entry.All material for your electronic portfolio submission must be accurately collected in a single document, in the following order:CV/Resume presented in EnglishCopy of D.Copy of your Diploma or DegreeSubmit a portfolio of your label: You will find a list of questions to answer about your label below. You are welcome to add any information/visuals to enhance yourPhotographs of previous collection outfits: Photographs are mandatory; your application will not be accepted without providing photographs. You may send pictures of your calico samples.No styling is allowed – only your garments on a mannequin or model – outfits must be seen clearly from the front and from the back.Your Collection: Comment on the concept of your collection, with material and/or images that have inspired the collection. This can also be in the form of a mood board.Sketches of the collection:You must submit 7 outfits/looksFull description of how you have incorporated the brief of sustainable fashion in each lookNumber all your sketches (printed/drawn in color) from 1 to 7 and label them with your name, surname, and label name.Include complete technical descriptions with colors and fabric details (please include samples/swatches) of each sketch.Things to bear in mind …Your portfolio must not be longer than 10 pages (excluding seven collection sketches).Remember to send high-quality material! Sketches, photos, anything from your portfolio could be published on the SA Fashion Week website and social networks or used in the press.Finalists’ portfolios will remain the property of SA Fashion Week, but the intellectual property will certainly remain yours. It will in no case be returned.QUESTIONNAIRE – THIS SHOULD BE THE INTRODUCTION TO YOUR ELECTRONIC PORTFOLIO ENTRYPlease use our points below as headings in answering the questionnaire. You are welcome to add any information/visuals to enhance your portfolio.What is the name of your brand?How long have you been in business?What is your design style?Describe your brand in no more than 150 wordsMotivate your sustainability modelWhere did you study?What is your fashion background (short CV)?Who is your target market?What are your price points (wholesale and retail)?Do you currently supply any stores? If yes, which stores (store name and location)?Do you make use of social media? If yes, what are your Twitter/Instagram, etc. handles, website, and Facebook URL’s and what is your following?Have you showcased your work before? If yes, list the year, and the season you showcased, and the platform you made use of.Where do you see your brand going in the next 1 – 5 years and 1 – 10 years?Your Collection Concept/Inspiration – include a comment on the concept/inspiration of your collection, with fabric and/or images that inspired the collection. This can also be in the form of a mood board.GARMENTS ENTEREDYou must submit 7 outfits/looksThe Collections registered SAFW New Talent Search, may not be submitted or associated with any other fashion competition or fashion week platform taking place in South Africa during 2021/2022The collection must be ladieswear.There are no prefixed styles or categoriesAll garments developed by finalists must be the following sizes:To fit a standard size 34 model perfectlyShoe sizes will only be provided, by the show coordinator once models have been selected approximately 4 weeks before the showIn case of selection, the outfits will have to be made in total accordance with the sketches and technical details presentedCorrect and accurate execution of outfits is essential, and if reckoned to vary greatly from the enrolled shapes and designs, the selected contestant will be disqualifiedRESPONSIBILITIES & PARTICIPATIONBy enrolling in the SAFW New Talent Search, you guarantee the authorship of your project. Should you be found guilty of plagiarism, you will be automatically disqualified. SA Fashion Week takes no responsibility for accusations of plagiarism coming from third parties. The applicants will retain the copyright of the enrolled collection.SA Fashion Week (SAFW) reserves the right to disqualify any contestant at any time if they do not respect the terms and conditions of the entry requirements. Whilst every effort is made to ensure the safety of all submissions, SAFW cannot be held responsible for any damage/theft of garments or designs that may occur during transport, selections or during the finals at SA Fashion Week. If selected as a SAFW New Talent Search finalist, contestants are required to carry out all further arrangements (transport, etc.) and other obligations timeously.The SAFW New Talent Search is handled exclusively by SA Fashion Week CC – which reserves the right to rule on any issue pertaining to the competition and not covered by these entry requirements.The choice of the Judges are finalFlights, accommodation, and transport will not be provided for finalists or semi-finalists. Should you not be based in Johannesburg you will have to pay for your flights to the fitting and the show.REGISTRATIONYou must register online before the end of the day on the 7th of January 2022. Follow the link: http://www.safashionweek.co.zaShould you experience any technical difficulties contact Leeroy: leeroy@safashionweek.co.zaDEADLINES7th of January: Online registration closes at 17h0014th of January: Portfolio submission deadline Electronic Portfolios to be sent to: content@safashionweek.co.za20th of January: Portfolio judging and semi-finalist selection at SAFW27th of January: Finalists announcedFitting date and venue: To be confirmed26th of April: Garment delivery – The Mall of Africa28th of April: Final Collection (7 looks) presented during final judging – atthe venue – time to be confirmed28th of April: SA Fashion Week New Talent Search showcase andannouncement of the winnerAll entry portfolios must be collected from the SAFW Offices after the semi-finalists have been announced. SAFW will not be responsible for the return of any entries via post.Content courtesy of SA Fashion Week New Talent Search showcase & Nairobi Fashion Hub
SA Fashion Week Calls On Designers To Enter The New Talent Search 2022 – Nairobi fashion hub
