On the efforts of Western video gaming companies to penetrate the African market, Okeyo says: “They are much better off here with content that Africans relate to.” They need to study the market.
For example, the high cost of gadgets required to play video games has slowed the growth of e-sports in Africa. So, Rubik’s targets low-income earners.
“We develop Apps that can run on cheap, low-storage Android phones, which many of our prospective clients can afford,” Okeyo says.
The firm also built the robust delivery platform PlayOn Games, available on Android Apps on Google Play.
Rubik’s Digital is developing several exciting video gaming concepts around African legends and folklore from different parts of the continent. Once complete, Okeyo says they will offer the African audience a repertoire of compelling e-sports content.
Kenya has now joined Egypt, Tunisia, Morocco and South Africa in the continent’s e-sports league. Furthermore, Kenya, Nigeria and Senegal have formed e-sports federations.
“There is a clamour for a piece of the pie. I can see it,” Okeyo marvels. “I encourage young people to innovate on the global stage and create what’s authentically African.”
Doing that will put African developers in an e-sports league of their own.