African Models: Nigeria Moves To Prohibit The Use Of Foreign Models In Commercials

The ban intends to promote Nigerian advertising and highlight its skills.Nigeria prohibits voice actors and international advertisers from working on its commercials. Nigeria is the first nation to pass a law of this kind. The prohibition will go into force on October 1; however, active projects using foreign talent that were in progress before to the announcement will be permitted to continue.The Advertising Regulatory Council of Nigeria (ARCOND), which first broke the news on August 23, said that the proposal was in line with government initiatives aimed at expanding the Nigerian advertising business as a whole.Nigeria forbids the use of foreign models in their commercials.The ban intends to promote Nigerian advertising & highlight its skills.Nigeria prohibits voice actors & international advertisers from working on its commercials. Nigeria is da 1st nation to pass a law of this kind pic.twitter.com/ZLBWNCKMMb— Nairobi fashion hub (@FashionNairobi) September 1, 2022Olalekan Fadolapo, the director general of ARCON, stated in a statement that the restriction is consistent with the Federal Government’s aim to foster homegrown talent and broad-based economic growth across all industries, including advertising.With effect from October 1, 2022, all advertisements that are intended to be exposed on Nigerian advertising space must not use foreign models or voice actors, according to the Advertising Regulatory Council of Nigeria Act No. 23 of 2022, which establishes ARCON as the Federal Government’s primary regulatory body for advertising, advertisement, and marketing communications.The director-general further stated that only Nigerian artists and models should be used in all commercials and marketing communications materials.He clarified that ongoing advertising and marketing initiatives may continue until the end of their allotted time before the prohibition will be put into effect.YOOX is the world’s leading online store for fashion, design, and art that lasts a lifetime and beyond. Earlier this month, the brand launched a special capsule collection titled Tales of Africa, a project dedicated to the artisanal world of African cultures. pic.twitter.com/1FJgbEBqEk— Nairobi fashion hub (@FashionNairobi) May 26, 2022However, the Advertising Standards Panel (ASP) will not approve any further requests for revalidation for the ongoing exposure of such ads, according to Fadolapo.ARCON advised the public, advertisers, media outlets, advertising communities, and advertising agencies to be aware of the restriction.Steve Babaeko, president of ARCON, claimed in an interview with the UK’s The Times Newspaper that the new prohibition was a sign of burgeoning national pride.If you looked at the advertisements from ten to twenty years ago, approximately half of the actors were foreigners, and the voiceovers were all done in British accents, according to Steve Babaeko. “I believe that the law is just now catching up to public opinion.You could have detected a revival in Nigeria as recently as eight years ago. He added that people were typically dissatisfied in the past when Nigerians had upcoming films that were being shot abroad with foreign actresses.Talented Nigerian designer, Chidinma Obairi who serves as the creative director of her eponymous label has unveiled her fall 2020 ready-to-wear collection and it’s high-fashion like you’ve never seen before. pic.twitter.com/cNGFRnLIVB— Nairobi fashion hub (@FashionNairobi) February 8, 2022Babaeko continued by claiming that the decision will increase Nigeria’s advertising influence and noting that other African nations now dominate Nigeria’s market share.The most recent development has caused social media users in Nigeria to become further divided, with some claiming it was a positive step and others arguing it will have negative effects in the future.Content courtesy of The Guardian Nigeria, Okay Africa & NFH Like this:Like Loading…Related