1. The home office will continue to be the norm
With the outbreak of COVID-19 and infection prevention measures, working from home has increased to the point that the home office workforce in the United States has reached 42%, according to data from Stanford University. Thus, this trend is becoming the paradigm of many industries, especially those that know how to take better advantage of remote collaboration and communication tools. This could also help some sectors to reduce operating costs, which in turn would allow them to reinvest in improving their computer systems (software, apps , web services) or boost their digital marketing efforts.
2. E-commerce will stay thriving
With the healthy distance and confinement due to COVID-19, online sales grew substantially in 2020 and, according to MarketWatch , will continue to increase at an annual rate of 13.5% between now and 2030. Is your business ready for it? Thus, creating an online store is not only a logical move (financially speaking), but also a survival strategy that must be complemented with other tactics such as promotion through social networks and next-day deliveries.
3. TikTok should be N1 focus in marketing
Keep in mind that video marketing is still on the rise. The TikTok fan-base is growing and millions of people around the globe visit the app everyday. You should not miss this chance because people are looking for short-videos in 2022. Start with a simple strategy – buy TikTok followers, create short videos about your business and add the bits of the latest trends. That’s the true secret to success.
4. More customer service and personalized experiences
As we mentioned in the previous point, the shopping experience must be adapted to the tastes and needs of the target audience. And this can be achieved through data collection for targeted and personalized marketing. Likewise, among the reasons for sharing their data, 90% of users do so if they will receive a discount in return (such as when subscribing to a newsletter), followed by 87% who do so to save troubleshooting steps. and, third, those who want alerts for articles that interest them and that are out of stock. Another important point within the user experience is customer service, which is expected to be in real time and showing empathy towards the particular situation of each customer.
5. The opinion of your customers, at the center
Although online consumers increasingly take into account the aforementioned factors to make a purchase decision, historically, one of the most important elements has been – and will continue to be – buyer reviews.
For businesses that do not have as many resources to promote themselves online, reviews and testimonials are the best method to build credibility and trust, as they show that the company has been able to solve similar problems of other people.
6. Emphasis on operating savings and employee well-being
Although companies focus on investment returns and annual profit growth, the economic crisis of the pandemic led to a transformation of the business model towards one of savings and sustainability.
Some techniques to achieve this are: automate administrative tasks, consolidate software and web services, renegotiate contracts with suppliers and delegate tasks to freelancers or specialized companies.
Part of this change must also be reflected in the organizational culture , with the due recognition of the company towards the contribution of its employees.
Flexible and part-time hours, economic days, maternity and paternity leaves and medical expenses insurance are some examples of benefits that workers expect beyond salary, and that also help to retain valuable personnel and attract new talent.